Preparing Media Intelligence Teams For Success in 2022

In the Media Intelligence industry, businesses rely on great team performance to deliver daily results. That’s why employee training & onboarding has been increasingly taking centre stage.
Written By
WorkPilot Team
October 19, 2022
Written By
WorkPilot Team
From media insights, to publication scanning and sales - every employee makes a contribution to the overall success of the business. The better that each team member performs, the greater the success that the business can achieve.

For the world’s leading Media intelligence firms, employee training has become a key competitive advantage. Preparing employees for success while boosting productivity, staff retention & team motivation.

So let’s take a quick look at 5 things better training & knowledge sharing can achieve:

1. Systemise Your Departments & Processes

From media analysis to customer service and sales, every department has optimal procedures for success. How each department works is unique and it usually relies on key staff knowledge. One of the most powerful actions you can take is to systemise your business by documenting procedures in an interactive way.

The objective of systemisation is to create a processes library that any employee can use to successfully complete work tasks. Systemisation also has the benefit of eliminating the risk key-employee knowledge loss, while making your business more scaleable.

Historically, shared google documents were used to try and do this but with limited success. Today we understand that procedures can only add value if they are interactive. This means that rather than simply providing information (text or video), you should provide a system that employees can genuinely use in their day-to-day work.

For example: In addition to knowledge, team members should be able to follow processes, assign real-time tasks to each other and track their shared progress.

Business systemisation be done quickly by using the right tool to create a searchable library of interactive procedures, checklists & tutorials.

“Make it easy for your employees to do a great job, and you make it easy for great work to get done”

2. Implement a Training System

Staff onboarding can greatly improve employee productivity, while also saving valuable time for managers & HR. Studies show that employees who experience an organised onboarding flow, achieve competence up to 34 times faster than their peers.

The great news is that setting up an onboarding system can be surprisingly fast and easy to do. Once your onboarding system is established, you’ll save time on every future employee that you hire. You’ll also benefit from a workforce that is more productive, more effective and better prepared to succeed in their work.

3. Clear Communication & Vision

In the Media Intelligence industry internal communication is important for success. With so many changes in technology, customer expectations and market forces, it’s important that your team members understand the reason why they are working hard.

By setting and sharing a clear vision for your business, you will provide clarity, improve culture and help to motivate your team.

4. Provide a Digital Knowledge Hub

It's hard to believe but Microsoft found that most employees lose an average of 14% of their working time, just to searching for knowledge that already exists within the business.

A digital library is a central location where you can store all of your core knowledge and resources for employees. It's a resource that is especially valuable for teams that work across multiple countries or locations — helping to ensure continuity in your business.

Your digital library should be searchable, allow multi-user authoring and can include resources such as:

  • Company manual
  • ‘How-to’ guides for specific tasks
  • Remote working guidelines
  • Training guides
  • Annual leave and HR information
  • Company policies (COVID-19 & I.T etc)
  • FAQ's

5. Remember: Todays Decisions Are What Grow Your Business Tomorrow

There is a wise old saying that goes:

the best time to plant a tree was 5 years ago…”.

Employee training & onboarding is a powerful tool that can transform business performance. This is especially true in the Media Intelligence industry where so many employees must come together each day, to achieve success.

The most important step on this journey for managers & business owners, is the first step. By getting started and implementing some of the above actions, you can begin to make a significant impact on the future of your business.


About the author:

Brian is the cofounder of WorkPilot - Beautifully simple employee training & onboarding software. He has extensive experience in the media intelligence industry, including across media insights, sales, marketing and management.

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